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Home Decorating Retail Marketing PlanInterior Views Marketing PlanThis marketing plan was created with Marketing Plan Pro software, a timesaving tool for creating fast, effective marketing plans. With Marketing Plan Pro, you can open this plan (or any of the 70 others included in the product) and quickly customize it to match your business. Or you can use the software's step-by-step wizard to create your marketing plan from scratch. Learn more »   Executive Summary1.0 Executive Summary Interior Views is a retail home decorator fabrics and complementary home accessories and services concept that is now in its third year. This destination store offers the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and greater. Over 900 fabrics are available on the floor at any time with more than 3,000 sample fabrics for custom "cut" orders. Customers see, touch, feel, and take the fabric to their home as they work through their purchase decision. Market research indicates a specific and growing need in the area for the products and services Interior Views offers in the market it serves. The market strategy will be based on a cost effective approach to reach this clearly defined target market. The three-phase approach will utilize resources to create awareness of the store and encourage customers to benefit from the convenience and services it offers. Interior Views will focus on its selection, accessibility of product, design services, and competitive pricing. The marketing objective is to actively support continued growth and profitability through effective implementation of the strategy.  Edit this plan with Marketing Plan Pro
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