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Our marketing vision is detailed in the following section:
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Our website strives to be the market leader in providing sheet music resources to individual musicians and musical organizations alike.
An individual visits our website seeking sheet music in a specific genre, arranged for specific instruments. They quickly find the music they are looking for, but are pleasantly surprised to find additional offerings that are appealing to them. Upon the satisfactory investigation of these additional offerings, they may either purchase our own products or visit one of our partners in search of their services, and we monetize either decision the client makes while providing the individual with exactly what they wanted.
The Gap Dashboard table lists the individual benchmarks we are trying to reach in sales, partnerships, and new content development.
|Year 1||Year 2||Year 3|
|Sheet music sales||760,950||837,045||920,750|
|New articles for website||47||100||125|
|Choral Society Partnerships||12||14||16|
Get practical ideas and good models with dozens
of examples of successful marketing plans