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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Marketing materials for Jamestown Sports and Fitness include:

  • Website
  • Facebook application
  • In-club videos
  • TV ads
  • Print ads
  • Flyer ads
  • Online text ads - Google pay per click ads
  • Club signage
  • Downloadable brochure (will not be offered as a printed piece as part of the club's environmental initiative)

The website will offer a navigable tour of club services and activities, allowing potential customers to easily skip to the areas of interest to them (personal training, specific sports, social networking, etc). Over the course of the coming six months, all materials will be redesigned with the new branding direction in mind.

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