This sample marketing plan was written by Elizabeth Walker of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
The role of Marketing is to engage homeowners to make changes they may not have considered before: replacing their traditional toilets with the low-flow Niagara Flapperless model that meets or exceeds all municipal rebate criteria for water conservation.
Our goal is to convert 10% of toilets in the local municipal area in a 12 month period.
Our opportunity is to guide customers through a process from suspect (people who are qualified on paper) to identifying themselves as a prospect (someone who has asked for more information) to a customer (someone who has purchased) to a champion or referral source.
Go Green Together will coordinate the program with our partners – the City, retailers and the media – and fund 15% of the program.
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