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Tutors By The Numbers serves parents who don't have the time or ability to give their child the additional attention he or she needs in math to get them up to grade level. These parents are worried that their child's math test scores and grades will hurt their child's ability to enter a competitive high school or college and hurt their child's ability to compete in a workplace for higher-wage jobs. Often, this parent lacks some ability with math him or herself, but doesn't want to pass on this problem area to the child. In other cases, the parent works long hours and wants to spend the time he or she has to be with the child in enjoyable pursuits and not being "the bad guy" by drilling math into them. Finally, these parents often don't know the most effective and efficient techniques for one-on-one math tutoring which will change a child's attitude around math and significantly improve his or her aptitude in as short a time as possible.

2.1 Market Description

Tutors By The Numbers serves customers who generally share the following characteristics:

  • Live within the Albuquerque, New Mexico metropolitan area
  • Parent (either single parent or of a couple)
  • Age 35-55 years old
  • Household income over $75,000 per year
  • Believe that education is the key to a better future
  • Believe that knowledge of mathematics is key to success in the best careers
  • Both parents in the household work
  • Child or children within the ages of 12 to 18 years old (middle school or high school aged)

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