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This sample marketing plan was created with Marketing Plan Pro software.
The purpose of ICF's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:
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The following milestones identify the key marketing programs. It is important to accomplish each one on time, and on budget.
|Advertising||Start Date||End Date||Budget|
|Marketing plan completion||1/1/2001||2/1/2001||$0|
|Advertising campaign #1||1/1/2001||4/31/01||$1,800|
|Advertising campaign #2||9/1/2001||12/31/2001||$2,100|
|Total Advertising Budget||$3,900|
|PR||Start Date||End Date||Budget|
|Strategic alliance #1||1/1/2001||4/31/01||$1,200|
|Strategic alliance campaign #2||9/1/2001||12/31/2001||$1,800|
|Total PR Budget||$3,000|
|Direct Marketing||Start Date||End Date||Budget|
|Total Direct Marketing Budget||$0|
|Web Development||Start Date||End Date||Budget|
|Total Web Development Budget||$0|
|Other||Start Date||End Date||Budget|
|Total Other Budget||$0|
Janet Sinemma will be responsible for all of the marketing activities that ICF will undertake.
Difficulties and risks:
Worst case risks include:
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of examples of successful marketing plans