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Our lead conversion plan is that all calls are funneled to one appointment maker who is also a sales associate. Our incoming calls are scheduled and educated on what to expect - we know current customers from our CRM database and can schedule and network based on notes (our techs get the kids and pet names in conversation and we mention them). We always offer product.
All customers are put on a 3-month call back schedule to remind them that it is time to re-clean.
We send out quarterly newsletters that offer gift coupons to give away or use on their own homes.
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