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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Passion Soles as it relates to the marketing activities.  Passion Soles will address break-even analysis, sales forecasts, expense forecasts, and how those link to the market strategy.

Break-even Analysis

The break-even analysis indicates that $15,500 will be needed to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$9,362
  
Assumptions: 
Average Percent Variable Cost40%
Estimated Monthly Fixed Cost$9,300

Sales Forecast

The first month will be used to set up the store front. Employees will be hired and inventory will be purchased. There will be no sales activity during the first month. The second month will begin to see sales activity and it is forecasted that around month four sales will really begin to pick up. The reason for this is that word will get out about Passion Soles and more and more people will be coming in to check out the extensive selection.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Professionals$84,402$158,745$172,454
Housewives$54,861$103,184$112,095
Total Sales$139,263$261,929$284,549
    
Direct Cost of Sales200120022003
Professionals$33,761$63,498$68,982
Housewives$21,945$41,274$44,838
Subtotal Direct Cost of Sales$55,705$104,772$113,820

Expense Forecast

The marketing expenses will be higher relative to other months during the first four months when Passion Soles is trying to generate interest in the new store.  The expenses will also spike toward the end of the year during the winter holiday season.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Advertisements$6,400$7,500$9,000
Other$1,825$2,000$2,200
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$8,225$9,500$11,200
Percent of Sales5.91%3.63%3.94%

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