This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Passion Soles as it relates to the marketing activities. Passion Soles will address break-even analysis, sales forecasts, expense forecasts, and how those link to the market strategy.
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The break-even analysis indicates that $15,500 will be needed to reach the break-even point.
|Monthly Revenue Break-even||$9,362|
|Average Percent Variable Cost||40%|
|Estimated Monthly Fixed Cost||$9,300|
The first month will be used to set up the store front. Employees will be hired and inventory will be purchased. There will be no sales activity during the first month. The second month will begin to see sales activity and it is forecasted that around month four sales will really begin to pick up. The reason for this is that word will get out about Passion Soles and more and more people will be coming in to check out the extensive selection.
|Direct Cost of Sales||2001||2002||2003|
|Subtotal Direct Cost of Sales||$55,705||$104,772||$113,820|
The marketing expenses will be higher relative to other months during the first four months when Passion Soles is trying to generate interest in the new store. The expenses will also spike toward the end of the year during the winter holiday season.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$8,225||$9,500||$11,200|
|Percent of Sales||5.91%||3.63%||3.94%|
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