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This sample marketing plan was created with Marketing Plan Pro software.

Ideal Business Support is a full service support agency for the insurance industry. Ideal offers a wide range of support services tailored for insurance agents. Ideal will specialize on a few offerings, but can do almost anything. While the support service market is competitive, most companies are generalists. Ideal will stand out by concentrating on the insurance niche.

Ideal Business Support's mission is to provide the customer with the finest business support services. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Ideal has two strong competitive advantages. The first is insurance industry knowledge. Sarah Helpinghand, the owner, spent five years previous to Ideal working as an insurance agent. This experience is priceless. This experience will allow Sarah to better serve her customers by leveraging Sarah's insight into customer needs and preferences. Additionally, the value of networking based on Sarah's previous insurance relationships will give Ideal a large leg up on the competition. By having already established relationships with many people within the industry, Sarah will be able to leverage these professional connections.

Lastly, Sarah will be designing an intensive training program to share her intellectual capital regarding the insurance industry with the rest of her company. All employees will go through this training.

Ideal is projected to reach profitability by month 11 and will have profits of $44,000 by year three.

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