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This sample marketing plan was written by Joe Dager of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Our customer loyalty program has been nonexistent in the past except through occasional phone calls. We intend to bring additional value to our customers with once-a-month mailings and by developing a website which allows them to communicate with us on a regular basis.

7.1 Loyalty Product/Service Offerings

Much of our success is based on meeting the objectives that are outlined to our customers and only taking jobs that we can be successful with. We owe it to our customers to provide a clear outline of what constitutes a finished job and to provide a completion report. Typically, we understand the customer's business so well that value features can be added after completion at a minimal cost to them. We will look for these opportunities so that our relationship is continued. 

We will leave a vehicle of communication open to our customers through our service agreement.

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