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Fressen Catering
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Fressen as it relates to the marketing activities. Fressen will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.
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The Break-even Analysis indicates $23,566 will be need in monthly revenue to reach the break-even point.
Break-even Analysis | |
Monthly Revenue Break-even | $16,497 |
Assumptions: | |
Average Percent Variable Cost | 30% |
Estimated Monthly Fixed Cost | $16,496 |
The first month will be used to set up the kitchen and office. There will be no sales activity during the first month. The second month will see a few catering jobs, but still will not be a significant source of income. Months three and four will see a steady increase in sales. Word will have gotten out from the advertising as well as networking that Fressen is the new kosher caterer in town and offers a high-quality service.
Throughout the year it is forecasted that sales will incrementally grow in size until profitability is reached toward the end of year one.
Sales Forecast | |||
2001 | 2002 | 2003 | |
Sales | |||
Middle class kosher customers | $83,017 | $170,992 | $183,774 |
Upper class kosher customers | $95,422 | $196,543 | $211,234 |
Total Sales | $178,439 | $367,535 | $395,008 |
Direct Cost of Sales | 2001 | 2002 | 2003 |
Middle class kosher customers | $24,905 | $51,298 | $55,132 |
Upper class kosher customers | $28,627 | $58,963 | $63,370 |
Subtotal Direct Cost of Sales | $53,532 | $110,261 | $118,502 |
Marketing expenses are to be budgeted so they peak several months before a busy period, providing visibility at a time that people are scheduling future parties.
Marketing Expense Budget | |||
2001 | 2002 | 2003 | |
Advertising | $9,600 | $14,000 | $18,000 |
Other | $1,200 | $1,500 | $2,000 |
Other | $0 | $0 | $0 |
------------ | ------------ | ------------ | |
Total Sales and Marketing Expenses | $10,800 | $15,500 | $20,000 |
Percent of Sales | 6.05% | 4.22% | 5.06% |
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