This section will offer a financial overview of Fressen as it relates to the marketing activities.  Fressen will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates $23,566 will be need in monthly revenue to reach the break-even point.

Break-even Analysis

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Sales Forecast

The first month will be used to set up the kitchen and office.  There will be no sales activity during the first month.  The second month will see a few catering jobs, but still will not be a significant source of income. Months three and four will see a steady increase in sales.  Word will have gotten out from the advertising as well as networking that Fressen is the new kosher caterer in town and offers a high-quality service. 

Throughout the year it is forecasted that sales will incrementally grow in size until profitability is reached toward the end of year one. 

Sales Forecast

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Expense Forecast

Marketing expenses are to be budgeted so they peak several months before a busy period, providing visibility at a time that people are scheduling future parties.

Marketing Expense Budget

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