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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Software Company has embarked on an ambitious plan to create new software products, eCommerce Solutions Platinum eCommerce Solutions--scalable inventory software products. The new products are scheduled to be released in May.

The product will reasonably priced for the medium-sized businesses, and still be within the range of entry level e-sellers. Software will receive 90% markup on each unit sold. It is projected that Pursuit Solutions will sell 250 units by Month 2. It is projected that Software Company will gross $1.5 million from sales the first year.

The objectives of Software Company are:

  • Establish the company as a leader in inventory software products.
  • Sales of $1.5 million in Year 1 
  • Increase sales by 20% each year.


Gap Dashboard

We've set some goals for the company and our new products. They have been loosely quantified in the following table. Each month we will see how if we have made steady progress toward our goals, or perhaps followed a foxtrot path; slow-slow, quick-quick. The gaposis between planned and real results will help us direct future efforts.

Gap Dashboard

Create or edit this table

Gap Dashboard
Year 1 Year 2 Year 3
Add Health Insurace to benefit package 0 yes yes
Hire Two Additional Employees 2 2 2
Personal 3 0 0 0
Product Release and Updates on Time 0 yes yes
Sales Revenue Meets Plan $1,595,000 $240,000 $288,000
Business 3 0 0 0
Monthly Direct Mailings 12 12 12
Monthly Emailings 12 12 12
Onsite Seminar or Webinar 6 6 6
Six tradeshows/conferences 6 7 9
Become a MS certified provider 0 Yes Yes
Strategic 3 0 0 0

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