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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

The ideal client for the Riverton Business Accelerator is a low-income earner, currently employed, who has less potential than others in the community to succeed or achieve advancement in work. This may be due to not graduating high school or attending college, past incarceration, or simply being a member of a minority group. These individuals are not unemployed or unemployable, but have greater creativity and drive than their current job gives them the ability to exercise. These individuals are perfect candidates for microentrepreneurship.

2.1 Market Description

The intended client for the Riverton Business Accelerator has the following characteristics:

  • 20 years old and up
  • Member of a minority group
  • No college education
  • Earns less than $35,000 per year
  • Blue collar job holder
  • Lives within the city limits of Riverton (required due to grants focusing on serving this population)
  • Has ideas for entrepreneurship, but lacks the know-how or skills to launch

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